What is Brand?
Naming your child
Happy day, amazing people!!!
Let’s understand this topic with an example.
Ava is a very smart and confident girl. She always wanted to start a business from her young age.
Her area of interest is skin care products (like facewash, moisturizer, scrubber)
Now is that she has gained enough experience about the industry, her fire to start a business has ignited even more.
Ava has to come up with a business plan and things like that.
But what we are more concern about here is that her brand and brand related aspects.
| Topics | Meaning | Ava’s business example |
| Brand | Name, term, design, symbol or any other feature that identifies seller or maker of the goods or services |  |
| Brand Positioning | It is a process where businesses create a unique image for their goods or services in the customer’s mind | · Attribute – Organic products, dermatologist tested · Benefit – Great skin · Beliefs & Value – Enhance your perfection with “Perfect U” |
| Brand Sponsor decision | Ava can launch her products as · Manufacture brand (producer brand, national brand) | Brands which are owned and marketed by producers |
| · Distributor brand (private brand, store brand) | Brands which are owned and marketed by sellers | |
| · Licensed brand | Famous brands lease or rent their trademarked or copyrighted name for your products/services | |
| Brand- Name decision | Ava can name her products as · Individual Name | Perfect U company – · Lemon Fresh facewash · Rose Blossom moisturizer |
| · Blanket Name | Perfect U company – · Perfect U facewash · Perfect U moisturizer · Perfect U scrubber | |
| · Separate family name for all products | Perfect U company – Under Pretty U skin care family – · Pretty U facewash · Pretty U moisturizer · Pretty U scrubber | |
| · Company trade name with individual product names | Perfect U company – · Perfect U Charm face wash · Perfect U Delicate scrubber · Perfect U Elegance moisturizer | |
| Brand strategy decision | · Line extension | · Perfect U Lime facewash · Perfect U Neem facewash · Perfect U Rose facewash |
| · Brand extension | Perfect U shampoo, conditioner and serums | |
| · Multi-brand | Perfect U company – · Lemon Fresh facewash – low price · Purple Bloom facewash – High price | |
| · Co-brand | Perfect U company associating with Apparel Amazing company |
We hope you guys have understood about brand and its related concepts.
Ok then before signing off
Love what you do, do what you love…. Bye
From,
Simply grasp